The STOP is san serif. It is used on the school computers trying to tell people do not destroy it because it is property of the department of education. I find it appropriate for its purpose because the message is simple and it is communicates the message very well.
The UNITED STATES POSTAL SERVICE is san serif and a little bit of decorative because of the way the letter A is. This typeface was printed on the United States Postal Service cars. It is used to help identify the car and also advertise to the people. The typeface is use is appropriate for its purpose because for someone walking on the street, it is very easy to read but with the uniqueness of the letter A is makes the name special.
The word RECYCLING is san serif and it is printed on the recycling trash can. This typeface is appropriate for its purpose because the message is simple and within the word. When someone is in a rush, no one is going to spend time to analyze the word is it was all fancy and difficult to read so making it simple can help communicate the message better.
GOING TO THE AIR? is simple san serif and it is the advertisement for the car service. This advertisement is placed on the phone booth. This type is appropriate for its purpose because no one really stops on the street to read an advertisement. Being that is is on the street, it needs to be simple so the audience can receive the message in a matter of seconds.
This typeface is slab serif and modern. It is printed onto the school laptops to help identify the difference from other people's personal laptops. The typeface is appropriate for its purpose because it does not need to be simple because people can take their time when looking at these worlds. Also it added a sense of importance when the typeface is not too simple but still easy to read.
REVOLUTION EYES is a phrase in front of a glasses store. The typeface is decorative and slab serif. It is appropriate for its purpose because it is a glasses store so the typeface should be interesting to the eye but also easy to read.
I believe that "Going to the AIR" san serif type is not well suited for this kind of ad. The reason is because it is not interesting, it does not catch peoples attention and because of that people won't pay attention nor form a liking to it. Just because it is simple, bold and easy to read it does not catch people's interest like a ad should do.
ReplyDeleteI love all the fonts and logos that you found. I especially like the last one, "Revolution Eyes" because of the different colored words which adds to their concept, however I feel that they could have used a modern font to make it more futuristic and "revolutionary."
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