Longchamp is one of the brands that I own. I really like this logo because of how you can see name of the brand in the logo. The logo is a horse rider. Horses are for traveling long distances in the past and how it horse is lunging. As for the champ part, champ is short champion like the winner of the long distance race.
This is the AA Bridge logo by George Bokhua. I think logo is well designed because it has the AA in the logo and although it seem like letterwork at first, but can also be a brandmark because it has a bridge incorporated into the logo. However, on thing that I dislike about this logo is how it could be misunderstood for the letter M.
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